Repurposed Parklets & Oysters, Plus Night Markets! 🏮





Bright Bros. Bulletin

ESSENTIAL DATA & TRENDS FOR PLACEMAKERS

Edition 17, Week 114

This edition is chock-full of fascinating insights and articles for the placemaker, place management practitioner and destination marketer. We’ve keyed in on a few trends we’ve seen surfacing, and put a lens to some seriously cool things like night markets and “place keeping”, repurposed oyster shells and parklets, a 100-year journey to complete streets and cultural insights stemming from the post-pandemic re-balancing act. For cities both micro and mega, there’s something for everyone in this week’s e-blast. Enjoy!

– Your Bright Brothers Team
David Romako / Josh Yeager /  Brandi Walsh


man on a pay phone, man looking through a circle made with this hand, woman drinking from a mug


busy night market with overhead string lights

You’ve heard of placemaking and place branding, but how about “place keeping”?  It’s a strategy being deployed by cultural districts and organizations worldwide, and we wanted to take a minute to zero in on the concept of night markets. It’s one of the successful tactics that NYC-based Think!Chinatown uses to help preserve cultural heritage while building community agency. Night Markets are some of the most popular events for districts that host them, and this recent round-up of the nine best global night markets from Thrillist got our radar pinging. Does your district host one?  Tell us all about it!

Photo credit: Kevin Balingit, Unsplash


plastic bins labeled for oyster shell recycling

Let’s talk about feel-good sea-food. While we prefer our oysters with lots of piquant cocktail sauce, their former homes (the shells) have some pretty amazing properties when it comes to revitalizing natural waterways. We love seeing things like this nascent oyster shell recycling program that aims to put Delaware Valley shells back into the estuary — post-consumer consumption. Both delicious and restorative, shell recycling programs can help rehabilitate ecosystems and return to nature a valuable resource that would otherwise end up in a landfill. Plus, who doesn’t get a rib-tickle from the program entitled “Give a Shuck”?  And that’s why we’re boisterous for oysters!

Photo credit: Philadelphia Water Department


purple and grey collages of skyscraper architect  Harvey W. Corbett

…that the concept of complete streets is about a century old? While many of us think of complete streets as a 21st century innovation, the reality is that an architect with an eye for the sky was envisioning a future with sustainable growth and development, multi-tiered public spaces with parks, public realm, shops and experiential; all existing on top of subterranean motorways and transportation networks ages ago. Harvey W. Corbett was a skyscraper architect, who in 1925 proposed the vision of a future city that could be considered the great, great grandfather of many of today’s best practices for urban planning and community development. Learn more about Corbett’s radical visions dating back nearly 100 years now! What’s old is new again, and if we don’t learn from the past…

Photo credit:  Popular Science 


rainbow street parkelets

Repurposed parkelets for placemaking? Absolutely! The old adage, “waste not, want not” comes to mind when considering new uses for parklets in your district. While demand and desire for outdoor dining continues — as we ease to an endemic existence, some districts and restaurateurs are thinking “what now?” when it comes to parklets. Repurpose them, we say!  We loved this piece from MODSTREET showing how some places, like Downtown Grand Junction, CO, are repurposing their parklets as tactical tools for placemaking and activating formerly dead spaces. Noting that their parkelets have legs, they can be easily broken down into component parts (as barricades, stages…etc.) the usefulness of these repurposed parkelets is giving us life!

 Photo credit: Modstreet 



The pandemic accelerated many cultural and behavioral shifts that prove time and again that once the genie is out of the bottle, life will never go “back to normal”. Things like remote work are having profound effects on cities both large and small. While former bastions of the “creative elite” on both coasts saw a decoupling from exorbitant housing costs (and accompanying loss of tax revenue), as workers fled to cheaper pastures — smaller cities are now seeing an uptick in grappling with sustainable growth and urban issues that tend to accompany a boom, like increased traffic, housing costs and even homelessness. This piece from SmartCitiesDive eyeballs the impacts various cities around the nation are dealing with in our “new normal”.

Photo credit: Bruno Emmanuelle, Unsplash

“We found this was an opportunity to add traction to the issue and get communities back online again. To see what we could do for these cities and downtowns was so exciting because we were helping to rebuild our country’s cities and downtowns.”—  Maggie Kavan, Co-founder MODSTREET

Got an article, best practice or local hero to share?  Email us!

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