Downtown Tempe
CHALLENGE
In 2015, Downtown Tempe Authority developed a new brand identity and then brought in Bright Brothers as their Marketing Agency of Record. Our challenge was to program a year’s worth of events and activations while aesthetically adhering to the new brand.
“It has been probably the single greatest tool that we have applied to our strategic thinking.”
APPROACH
Beginning with target audiences and organizational objectives in mind, we developed mood boards and concepts to inspire the client’s individual events. These then served as a suite of branded assets and physical touch-points bringing the new DT brand to life over the next 5 years.
SOLUTION
A series of events targeted to the needs and wants of the district’s diverse attendees, promoted through vibrant engaging graphics that adhere to the client’s identity and brand standards.
Results:
“Bright Brothers introduced and lead our team through an eye-opening strategic offsite. It has literally, without exaggeration, changed the way we do everything. We are killing some programs because we can justify that they don’t fit and we are rethinking other programs. It has been probably the single greatest tool that we have applied to our strategic thinking.”
— Kate Borders, President and Executive Director, Downtown Tempe Authority
